Ideaction was started in 1985 as a training company specializing in individual creativity.

Based on that experience, and realizing that creativity was only a small part of the issue facing organizations, Claude Legrand developed a concept and methodology to foster innovation and change management.

Since 1992, Ideaction has successfully implemented innovation programs in over 20 companies such as Yves Rocher Cosmetics, Harris Bank, Bank of Montreal, TD Canada Trust and Reader's Digest. We are particularly proud of the long term relationships we have established with our core clients.

Ideaction has also developed new models for Innovative Strategic Planning and Innovative Marketing Planning based on the Ideaction methodology.

Ideaction focuses on:

• Creating and improving innovative organizations
• Improving individuals’ and teams’ Innovative Thinking skills
• Service Innovation in service organizations,
• Adding services to manufacturing companies,
• Helping internal service functions such as HR, Sales, Marketing or Finance become more innovative.