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When the Bank of Montreal created its Institute for Learning, it selected Ideaction to become the exclusive provider of training in the area of innovation and innovative thinking... Over the next 7 years, Ideaction trained over 1,500 employees at the Bank of Montreal, mbanx and Harris Bank in Chicago. In particular we trained whole teams in the Cash Management department, the Internal Audit department and mbanx Marketing department. We also trained the management teams of some regional offices in innovating with their teams.
In repeated measurement we were able to identify that the individuals trained as part of an intact team were much more innovative after 6 and 12 months than the individuals trained “at random” in open programs. |
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Through an RFP that included some of North America’s top consulting firms, Canada Post selected Ideaction to help them develop and execute an innovative strategy to lead Canada Post for the next decade. Ideaction built a rigorous process that secured the involvement and buy-in of more than 200 managers and all executives in the development and implementation of a practical and fact-based strategy. As part of the process Ideaction guided the executive team and a core team of senior managers in a thorough analysis of the internal and external environment and the impact of the key factors, and led them in the development of a practical, implementable strategy. The result was a clear and effective strategy that was successfully implemented and enabled the organization to move ahead in difficult times. |
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Novartis wanted to develop a new and innovative approach for their transplant business. As part of an international team, Ideaction was selected to plan and facilitate a 3-day meeting with over 40 executives from 10 countries. The result was a series of practical and very innovative initiatives that enabled Novartis to deal with the real issues in the transplant world, developing a unique personality in that market. |
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TD Canada Trust Marketing |
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TD Canada Trust decided to redesign its marketing processes to ensure a more innovative and a more rigorous approach. Ideaction was selected to develop the new process, integrating rigorous marketing science and innovative thinking. Over four years, we trained over 150 members of the TD Canada Trust Marketing Team as well as the 75 members of the TD Waterhouse Team in New York (USA). In each case we first trained the entire Executive Team followed by a rollout to all staff. The result was a more systematically innovative approach to each project, better and more consistent quality marketing communication and, as an added bonus, a dramatic reduction in work that needed to be redone. |
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Yves Rocher Cosmetics International |
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Yves Rocher was Ideaction’s first major client and was chosen through a competition amongst the top innovation companies in Europe. The objective was to improve the innovative capacity of the marketing departments in all the countries where Yves Rocher operated. For 16 years, we trained all the marketing teams in the 3 major markets of France, Europe and North America. In addition to the training, we also facilitated major problem solving sessions in France and Germany. In 1996, we were the lead consultant on a major initiative to change the culture of the Marketing departments in over 14 countries where Yves Rocher operated. The project was successfully completed leading to a return to sustainable profitability. The Ideaction methodology is still used in all Yves Rocher’s offices and the continuous success of the company speaks for itself. |
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