Claude Legrand is co-creator and Managing Partner of Ideaction, a company he started in 1985 as a training company specializing in creativity and brainstorming. In 1992, after realizing that the programs were only delivering short-term fixes, he completely transformed the concept and the methodology and developed Ideaction’s highly successful tools for sustainable innovation and change management.
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 Rob LaJoie is the Managing Partner of the firm’s consulting and implementation practices and a long time client of Ideaction. He is a practical innovator who applies innovation skills and knowledge through due process to solve real business problems. |
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